Contact data protection officer

INVENTRY GmbH
Pfungstädter Strasse 1
64347 Griesheim
Telephone: +49 6155 70 4 39 70+49 6155 70 4 39 70
email: info@inventry.de

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the persons concerned.

Types of data processed
  • Inventory data (e.g. names, addresses).
  • Content data (e.g. text entries, photographs, videos).
  • contact details (e.g. e-mail, telephone numbers).
  • Meta/communication data (e.g. device information, IP addresses).
  • usage data (e.g. websites visited, interest in content, access times).
  • Location data (data that indicates the location of an end user's device).
Categories of affected persons
  • Employees (e.g. employees, applicants, former employees).
  • interested parties.
  • communication partner.
  • customers.
  • users (e.g. website visitors, users of online services).
Purposes of processing
  • Provision of our online offering and user-friendliness.
  • Visit action evaluation.
  • Office and organizational procedures.
  • Direct marketing (e.g. via email or post).
  • Feedback (e.g. collecting feedback via online form).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • profiling (creating user profiles).
  • Remarketing.
  • Reach measurement (e.g. access statistics, recognition of returning visitors).
  • safety measures.
  • Tracking (e.g. interest/behavioural profiling, use of cookies).
  • Contractual benefits and service.
  • Managing and responding to inquiries.
Relevant legal bases

In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence and place of residence. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 (1) (a) GDPR) — The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
  • Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) — Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures taken at the request of the data subject.
  • Protection of vital interests (Art. 6 (1) (d) GDPR) — Processing is necessary to protect the vital interests of the data subject or of another natural person.
  • Legitimate interests (Art. 6 (1) (f) GDPR) — Processing is necessary to protect the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act — BDSG). In particular, the BDSG contains special rules on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. It also regulates data processing for employment purposes (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states may apply.

Safety measures

In accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, availability and separation of data relating to it. We have also set up procedures that ensure the exercise of data subject rights, the deletion of data and responses to the data being compromised. In addition, we take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.

Transfer and disclosure of personal data

As part of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include payment institutions as part of payment transactions, service providers tasked with IT tasks, or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”)

The following types of cookies and functions are differentiated:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser.
  • Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used to measure reach or for marketing purposes, can also be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).
  • Statistics, marketing and personalization cookies: In addition, cookies are usually also used as part of audience measurement and when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles are used, for example, to display content to users that match their potential interests. This process is also known as “tracking”, i.e. tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when you obtain consent.

Information on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in operating our online offering and improving it) or if the use of cookies is necessary to fulfill our contractual obligations.

Storage period: Unless we provide you with explicit information about the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to withdraw your consent or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can first declare your objection using your browser settings, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you may receive further objection notices as part of the information on the service providers and cookies used.

Processing of cookie data based on consent: Before we process or have data processed as part of the use of cookies, we ask users for consent that can be withdrawn at any time. Before consent has not been given, cookies may be used, which are absolutely necessary for the operation of our online offer.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Provision of online services and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage and database services, as well as security services and technical maintenance services.

The data processed as part of providing the hosting service may include all information relating to users of our online offer that is generated in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offering or from websites.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data about every access to the server (so-called server log files). The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used, on the one hand, for security purposes, e.g. to avoid server overloading (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure server load and stability.

  • Types of data processed: content data (e.g. text inputs, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual benefits and service.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Services and service providers used:

Registration, login and user account

Users can create a user account. As part of registration, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual obligations. The processed data includes in particular login information (name, password and an e-mail address). The data entered during registration will be used for the purposes of using the user account and its purpose.

Users can be informed by email about processes that are relevant to their user account, such as technical changes. If users have cancelled their user account, their data relating to the user account will be deleted, subject to a legal storage obligation. It is the responsibility of users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the contract period.

As part of using our registration and login functions and using the user account, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as those of users in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and service, security measures, management and response to inquiries.
  • Legal bases: Consent (Article 6 (1) (1) (a) GDPR), contract performance and pre-contractual inquiries (Article 6 (1) (b) GDPR), legitimate interests (Article 6 (1) (f)).
Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection policy.

Comments and contributions: When users leave comments or other contributions, their IP addresses can be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

We also reserve the right to process user information for spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right, in the case of surveys, to store users' IP addresses for their duration and to use cookies to avoid multiple votes.

The personal information provided as part of the comments and contributions, any contact and website information as well as the content information will be stored permanently by us until users object.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and service, feedback (e.g. collecting feedback via online form), security measures, administration and response to inquiries.
  • Legal bases: Contract performance and pre-contractual inquiries (Article 6 (1) (b) GDPR), legitimate interests (Article 6 (1) (f) GDPR), consent (Article 6 (1) (1) (a) GDPR), protection of vital interests (Article 6 (1) (d)).
Contacting

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information provided by the inquiring persons is processed insofar as this is necessary to answer the contact requests and any measures requested.

Contact requests within the framework of contractual or pre-contractual relationships are answered to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
  • Persons concerned: Communication partners.
  • Purposes of processing: Contact requests and communication.
  • Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Article 6 (1) (1) (f) GDPR).
Cloud services

We use software services accessible via the Internet and executed on their providers' servers (so-called “cloud services”, also known as “software as a service”) for the following two types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text inputs, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Persons concerned: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.
  • Purposes of processing: Office and organizational procedures.
  • Legal bases: Consent (Article 6 (1) (1) (a) GDPR), contract performance and pre-contractual inquiries (Article 6 (1) (b) GDPR), legitimate interests (Article 6 (1) (f)).

Services and service providers used:

Online marketing

We process personal data for online marketing purposes, which may include marketing advertising space or presenting advertising and other content (collectively referred to as “content”) based on the potential interests of users and measuring their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used to store the user information relevant to the presentation of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of users are also stored. However, we use available IP masking methods (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or using similar procedures. These cookies can generally also be read out and analysed for the purpose of presenting content on other websites that use the same online marketing process, as well as supplemented with further data and stored on the server of the online marketing process provider.

As an exception, plain data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the users' profiles with the above information. Please note that users can make additional agreements with providers, e.g. through consent as part of registration.

In principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used will be stored for a period of two years.

Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
  • Opt-out option: We refer to the data protection policies of the respective providers and the objection options provided to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible, on the one hand, to switch off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in summary for respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Across territories: https://optout.aboutads.info.

Services and service providers used:

Presences on social networks (social media)

We maintain online presences within social networks and, within this framework, process user data in order to communicate with users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably match the interests of users. For these purposes, cookies are usually stored on users' computers, in which user behavior and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Services and service providers used:

Plug-ins and embedded features and content

We integrate functional and content elements into our online offering, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”).

Integration always requires that the third-party providers of this content process the users' IP addresses, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore required to display this content or functions. We make every effort to only use content whose respective providers only use the IP address to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data that indicates the location of an end user's device), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), inventory data (e.g. names, addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services), communication partners.
  • Purposes of processing: Provision of our online offering and usability, contractual services and service, contact requests and communication, direct marketing (e.g. by email or post), tracking (e.g. interest/behavioral profiling, use of cookies), interest-based and behavioural marketing, profiling (creating user profiles), security measures, administration and response to inquiries.
  • Legal bases: Legitimate interests (Article 6 (1) (f) GDPR), consent (Article 6 (1) (a) GDPR), contract performance and pre-contractual inquiries (Article 6 (1) (b) GDPR).

Services and service providers used:

Deletion of data

The data processed by us will be deleted in accordance with legal requirements as soon as their consent permitted for processing is withdrawn or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or they are not necessary for the purpose).

Unless the data is deleted because it is necessary for other and legally permitted purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided as part of the individual data protection notices in this privacy policy.

Amendment and update of the privacy policy

We ask you to regularly check the content of our privacy policy. We will adjust the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right of objection: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 (1) (e) or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent at any time.
  • Right to information: You have the right to request confirmation as to whether the relevant data is being processed and for information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to correction: In accordance with legal requirements, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.
  • Right to delete and restrict processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
  • Complaint to supervisory authority: In accordance with legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you is contrary to the GDPR.
Definitions of terms

This section provides an overview of the terms used in this privacy statement. Many of the terms are taken from law and are defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended for understanding. The terms are sorted alphabetically.

  • Visit action evaluation: “Visit action evaluation” (English “conversion tracking”) refers to a process with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful).
  • IP masking: “IP masking” is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, particularly in online marketing
  • Interest-based and behavior-based marketing: Interest-based and/or behavior-based marketing is when users' potential interests in ads and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visits to and visits on certain websites, buying behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement is a method that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful.
  • Personal data: “Personal data” is any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special characteristics that express the physical, physiological, genetic, mental, are the economic, cultural or social identity of that natural person.
  • Profiling: “profiling” is any type of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) interests in specific content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include visitors' behavior or interests in certain information, such as content from websites. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for audience analysis purposes to recognize returning visitors and thus obtain more detailed analyses of the use of an online offer.
  • Remarketing: We speak of “remarketing” or “retargeting” when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Tracking: We speak of “tracking” when the behavior of users can be traced across several online offerings. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
  • Responsible person: “Responsible person” is the natural or legal person, authority, agency or other body which, alone or together with others, decides on the purposes and means of processing personal data.
  • Processing: “Processing” is any process carried out with or without the aid of automated procedures or any such series of processes in connection with personal data. The term is broad and covers virtually any handling of data, whether collection, evaluation, storage, transmission or deletion.

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